100% Natürlich. 0% Bullshit. 

With this straightforward promise, Ochsig, a Bavarian oxymel brand, brings a traditional product into a new lifestyle-oriented context. Colorful, expressive and a little wild, the brand invites people to rediscover oxymel in lemonades, spritzers, tea or cocktails.

For this project I developed the complete brand identity and creative direction for Ochsig, including:

• Logo design
• Illustrations
• Photography
• Packaging & label design
• Print & POS material
• Copywriting